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Research

New Research Poll: The Majority of Business Owners and Managers Prefer to Finance the Upfront Costs of LED Lighting Implementation

July 30, 2014 | Sarah Bailey | 0 Comments

A new poll commissioned by Leapfrog Lighting verifies a preference for financing the implementation costs of LED lighting. A total of 66.3% of business owners and managers indicated a preference to finance. Of these, 20.2% indicated yes unconditionally, 32.1% yes but dependent on the terms, and 14% yes, when the time was right. Only 16.5%… More >

New Research Reveals That the Majority of Business Owners Use, or Plan to Use, LED Bulbs, Although Half or Them Delayed Due to Upfront Costs

July 23, 2014 | Sarah Bailey | 0 Comments

As an industry, we’ve done a great job, according to a new research poll, educating users on the energy benefits and durability of LED bulbs. We seem to have been less convincing on the issue of upfront cost. A new survey of 200 business owners and managers revealed that upfront cost is the leading reason… More >

Randomized Research Poll: After Energy Savings, the Majority of Business Owners Choose Lighting Quality as the Main Reason They Use LED Lighting

July 11, 2014 | Sarah Bailey | 0 Comments

It’s a given that energy savings is still the most important factor in choice of LED lighting, however a recent independent poll of business owners and managers highlights the growing importance of quality. Fully 31.4 per cent chose consistent quality of light, pleasant environment and pleasing display quality as their main reason for choosing LED—over… More >

New Poll from Leapfrog Lighting: Only 49.6% of business owners and managers entirely believe claims on LED bulb packaging

June 27, 2014 | Sarah Bailey | 3 Comments

When only 49.6% of business owners and managers believe LED bulb packaging claims—as found in a recent independent poll of business owners—this is clearly an underwhelming endorsement for the majority of available LED bulbs. Random panel polls are statistically accurate measures of opinion. Confidence in manufacturer claims in this poll result is an opinion—but it’s… More >

New Leapfrog Lighting Poll Tends to Support Call for Higher Standards in Design and Manufacturing: Only 22.5% of Business Owners Believe Current Standard Sufficient

June 17, 2014 | Sarah Bailey | 1 Comment

Over 200 business owners and managers were asked: ” Do you believe there is sufficient standardization in the LED bulb industry (ENERGY STAR, etc)?” in a recent poll. Less than a quarter responded that standards were sufficient, while the majority (31.5%) were not sure if standards were sufficient. 20.3% believe standards are insufficient. Since the… More >

Leapfrog Lighting Poll: Quality of Light an Essential in an LED Lamp Say 82 Percent of Business Owners

June 2, 2014 | Sarah Bailey | 6 Comments

Cost of ownership and energy savings may be top of mind for most business owners in choosing an LED bulb, but 82.5% choose quality of light as an important or extremely important factor. In a statistically relevant poll of 2372 business owners, 45.8% rated “quality of light” as extremely important, while 36.7% rated it as… More >

Market Research and Polls from Leapfrog Lighting

May 14, 2014 | Sarah Bailey | 0 Comments

“Nobody knows enough.” Baroness Marie von Ebner-Eschenbach, author (1858-1909) We agree with the Baroness. Nobody knows enough. In the pursuit of knowing more, Leapfrog Lighting undertook breakthrough market research. Polling to randomized samples sufficient to bring the margin of error to under 3%, we called out for the opinions of Americans and Canadians on LED… More >