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Randomized Research Poll: After Energy Savings, the Majority of Business Owners Choose Lighting Quality as the Main Reason They Use LED Lighting

Randomized Research Poll: After Energy Savings, the Majority of Business Owners Choose Lighting Quality as the Main Reason They Use LED Lighting

It’s a given that energy savings is still the most important factor in choice of LED lighting, however a recent independent poll of business owners and managers highlights the growing importance of quality. Fully 31.4 per cent chose consistent quality of light, pleasant environment and pleasing display quality as their main reason for choosing LED—over top of energy savings. These are business owners who prefer the light quality of LED lamps.

“In this poll, the research model included energy savings, and specifically asked business owners to only choose one factor in their decision to install LED,” said Stephen Naor, CEO of Leapfrog Lighting. “It is quite compelling that 31 percent of business owners chose the qualities of LED light over the energy savings as the number one choice criteria. As spec-quality bulbs become increasingly available to business applications, we expect quality to become the main choice factor.”

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The new Leapfrog Lighting poll asked a randomized sample of 200 business owners and managers, “What is the most important reason you are considering (or have used) LED lighting in your business?” Respondents could choose only one from a carefully modeled list: “energy savings”, “consistent quality of lighting”, “pleasant environment to work in”, “pleasing for retail/gallery displays” and—importantly—”I’m not considering LED lighting.” Significantly only  18.1 per cent of business owners chose “I’m not considering” LED lighting, indicating LED lamps have become mainstream to business owners.

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Other findings by cohorts:

  • “Consistent quality of lighting” dominated the quality-first respondents at 16.9 per cent, while 8.4 per cent chose “Pleasant environment to work in.” The remaining 6.1 per cent chose “pleasing for retail/gallery displays” as their main choice factor.
  • Females were much more likely to favour “energy savings” at 62.5 percent, while males were more likely to choose quality. Only 47.3 per cent of males chose “energy savings,” below the survey average of just over 50%.
  • 35–44-year-olds were most likely to choose “energy savings,” at 62.9 per cent, while the 45–54-year-old business owners were more likely to answer “consistent quality of lighting.”
  • Higher income cohorts in the poll were most likely to choose “pleasant environment or consistent quality, with only 43.8 per cent choosing “energy savings” first. The $75,000–$99,999 income cohort were also more likely to choose quality.
  • By lifestyle, suburban business owners were the most likely to rate “energy savings,” at 57.8 per cent, while the urban audiences were more likely to choose quality of light, at 42.9 per cent.
  • By region, the US West was most likely to choose “energy savings” (61.4 per cent) while the US Northeast was most likely to choose quality (42.2 per cent).

For details of results and answers by age, income, region and other cohorts, download the full PDF six-page report can be downloaded here>>

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About the Poll

The blind, randomized poll canvassed the opinions of 200 business owners and managers, a segmented cohort of a larger poll drawing 2372 responses. Data collected by a research company on behalf of Leapfrog Lighting. The poll is considered statistically accurate, subject to an error rate of 3.92 per cent. The poll has an average absolute error rate of 3.92 and a confidence level exceeding 95 per cent.

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