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It’s a given that energy savings is still the most important factor in choice of LED lighting, however a recent independent poll of business owners and managers highlights the growing importance of quality. Fully 31.4 per cent chose consistent quality of light, pleasant environment and pleasing display quality as their main reason for choosing LED—over top of energy savings. These are business owners who prefer the light quality of LED lamps.
“In this poll, the research model included energy savings, and specifically asked business owners to only choose one factor in their decision to install LED,” said Stephen Naor, CEO of Leapfrog Lighting. “It is quite compelling that 31 percent of business owners chose the qualities of LED light over the energy savings as the number one choice criteria. As spec-quality bulbs become increasingly available to business applications, we expect quality to become the main choice factor.”
The new Leapfrog Lighting poll asked a randomized sample of 200 business owners and managers, “What is the most important reason you are considering (or have used) LED lighting in your business?” Respondents could choose only one from a carefully modeled list: “energy savings”, “consistent quality of lighting”, “pleasant environment to work in”, “pleasing for retail/gallery displays” and—importantly—”I’m not considering LED lighting.” Significantly only 18.1 per cent of business owners chose “I’m not considering” LED lighting, indicating LED lamps have become mainstream to business owners.
Other findings by cohorts:
For details of results and answers by age, income, region and other cohorts, download the full PDF six-page report can be downloaded here>>
About the Poll
The blind, randomized poll canvassed the opinions of 200 business owners and managers, a segmented cohort of a larger poll drawing 2372 responses. Data collected by a research company on behalf of Leapfrog Lighting. The poll is considered statistically accurate, subject to an error rate of 3.92 per cent. The poll has an average absolute error rate of 3.92 and a confidence level exceeding 95 per cent.