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Baroness Marie von Ebner-Eschenbach, author (1858-1909)
We agree with the Baroness. Nobody knows enough. In the pursuit of knowing more, Leapfrog Lighting undertook breakthrough market research. Polling to randomized samples sufficient to bring the margin of error to under 3%, we called out for the opinions of Americans and Canadians on LED lighting issues for business. We deliberately did not poll our customers, and chose instead to panel random business owners and managers. Already, we’ve found many surprises.
Each week, we’ll be releasing new poll results, as fully segmented reports in PDF form, commencing next week. We encourage you to download these in-depth reports.
Here are some of the questions we’ve asked — or intend to ask — in the coming weeks:
We have many more questions to ask. We hope you’ll follow along each weak as we report on these statistically significant polls.