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Cost of ownership and energy savings may be top of mind for most business owners in choosing an LED bulb, but 82.5% choose quality of light as an important or extremely important factor.
In a statistically relevant poll of 2372 business owners, 45.8% rated “quality of light” as extremely important, while 36.7% rated it as important. Only 5.8% said it was unimportant. The panel of 2372, drew 201 responses from all regions of America and in a wide cross section of cohorts: industry, region, age and gender. With a slight bias to males 25-34 years old, the poll is considered accurate, based on a confidence level of 95%, and an absolute average error rate of only 3.92%. (Download the full 6 page report here>>)
“We’ve always known our clients rate quality as the most important criterion,” said Stephen Naor, CEO of Leapfrog Lighting. “Our line of spec-quality bulbs typically draw quality-oriented clients. We were not surprised that this random poll of business owners revealed that most of us rate quality as very important.”
The question posed was “How important is the quality of light in your business environment as a factor in choosing an LED Bulb? (insert chart here). Or respondents:
With only a 6.2% sampling bias against US Census Population Data, based on the sample size and randomness factors, this poll is considered representative of business owners generally.
The opinion varies somewhat based on personal income, gender, region or lifestyle, but not significantly. For a complete breakdown of answers by age, income, region, lifestyle, download the full 6 page report here>>
“We knew quality was important to our clients,” said Mr. Naor, “but we wanted to sample the broader business community. Although we weren’t surprised by the overall result, the 82.5% was nice to see. We’ve built our entire line of product on the spec-quality premise—our Total Quality promise. This was the driving force behind our innovative Intelligent Optics technology.”
Rural business owners were slightly less likely to rate quality of light as important, with 14.7% rating it as not important versus Suburban business owners at 3.9% and Urban at 5.2%. Age also represented very little deviation, with a owners in the 30-44 year-old range slightly more likely to rate quality as not important, versus 5.9% for 45-54 year-olds and 5.5% for 25-34 year-olds.
Typically, the overall lack of deviation by age, gender and lifestyle indicates consistent importance is placed on the quality of light factor by all business owners.
At Leapfrog Lighting, we’ve always intuitively known this. Now, we have the data to support our premise. Total Quality is Leapfrog Lighting’s mission.